Jessica Lazo
jesslazo2017@gmail.com | Seattle, WA | +1 (562) 331-3309
Education
Northwestern University, Medill School of Journalism Chicago, Illinois
Masters in Journalism Class of 2022
Focus: Sports Media
GPA: 3.8
DePaul University, College of Communications Chicago, Illinois
Major: B.A. in Sports Communications Class of 2021
Focus: Sports Journalism
GPA: 3.79
Honors: Summa Cum Laude
Professional Experience
Seattle Sounders FC Seattle, Washington
Digital Platforms Coordinator December 2022 – Current
Develop editorial content for SoundersFC.com as main Staff Writer for the club
Interview Sounders players, coaching staff, and key members of the club in a variety of settings including one-on-one interviews, press conferences and post-training media scrums
Update web creative assets through writing and publishing articles, uploading videos and creating landing pages when needed
Build and update mobile app experiences while creating and scheduling mobile app pushes for team events and content
Assist in maintaining, updating, and creating for Sounders and Tacoma Defiance social media accounts
Chicago Sky - WNBA Chicago, Illinois
PR & Communications Intern May 2022 – Current
Pitch, write and edit stories and content for the Chicago Sky's website and digital outlets
Assist in producing post-game notes and quotes for distribution to media syndications after every home and road game
Create on-brand visual and written posts across social channels to increase fan engagement and overall viewership
CAN-TV Chicago, Illinois
Multimedia Journalist March 2022 – June 2022
Wrote, shot and edited video packages for CAN-TV’s weekly show, “Chicago This Week.”
Served as an on-air personality during live-shots and anchoring within the sports segment of the show
Reported on personal and team interest stories throughout the Chicago area, incorporating elements of storytelling & game analysis
Big Ten Network+ (StudentU Program) Chicago, Illinois
Sports Analyst October 2021 – Current
Provided pre-game, in-game, and post-game commentaries for all Northwestern sporting events
Performed statistical research for both teams and individual players to enhance in-depth analysis for each game
Fulfilled any production needs, such as assisting camera crew and streamlining optimal video coverage
Good Day DePaul Chicago, Illinois
Student Sports Anchor & Reporter January 2021 – June 2021
Worked closely with DePaul Athletics to develop comprehensive sports coverage
Wrote and delivered stories and highlight reels for all DePaul athletic programs
Researched and coordinated interviews while also shooting A-roll and B-roll video shots
Bleav Podcast Network Los Angeles, California
Podcast Host & Production Assistant September 2020 – April 2021
Hosted and produced the “Bleav in Women’s College Soccer” weekly podcast that featured interviews with athletes and sports experts as well as individual discourse
Tracked audience ratings and advertisements across Bleav Network’s varied sports podcasts
Produced strong content for diverse podcasts by planning launches, guest lists, and discussion topics.
Leadership and Activities
DePaul Women’s Soccer: Big East Quarterfinals (2018, 2019)
Association for Women in Sports Media: Member
Skills & Interests
Digital Asset and Content Management Solution: MediaBank
Adobe Creative Suite: Premiere, InDesign, Photoshop, Lightroom and Audition
Microsoft Office: Word, Excel, and PowerPoint
CMS Platforms: Forge, SquareSpace, WordPress
Interests: Hiking, running, rollerblading, playing and watching soccer, writing, reading, CorePower Yoga